Mr Create

Creative Tools

Social posts

Create on-brand social media visuals and captions for your business.

The Social Media tab helps you draft posts for Instagram, X, and LinkedIn without staring at a blank caption box. Describe the post in plain language and Mr Create writes a platform-tailored caption with hashtags — using the details from your business profile as brand context — and can generate the post image too.

Drafts live on boards: freeform canvases where each post appears as a realistic platform preview you can drag around, edit, or remix. Drafting a post costs 15 credits — 5 for the caption and hashtags, 10 for the image — and the Create button shows the price next to a sparkle icon. If the image can't be generated, you keep the caption and the image's 10 credits are refunded.

Starting a board#

  1. Click Social Media in the sidebar.
  2. Type your idea — "An Instagram post announcing our new spring menu…" — or click a chip like Instagram post, X thread, LinkedIn post, or Announcement to prefill the box.
  3. Click the arrow button, or press ⌘ Enter (Ctrl Enter on Windows). A board is created, named from your prompt, and opens with your prompt ready in the bottom bar.
  4. Click Create to draft the post.

Your existing boards appear under "Recent boards" with a preview, post count, and last-updated time. Use the pencil icon to rename a board inline (press Enter to save, Escape to cancel), or the trash icon to delete it and confirm. Those icons stay visible on a phone and appear when you hover the row on desktop. Deleting a board removes it and every post on it permanently, with no restore.

Drafting a post#

The prompt bar at the bottom of the canvas gives you a few controls before you click Create:

  • Platform — pick Instagram, X, or LinkedIn. The image shape defaults to what suits the platform.
  • Text only — skip the image entirely, which drops the draft to 5 credits. Not available for Instagram ("Instagram posts always need an image").
  • Aspect ratio — choose 1:1, 16:9, 9:16, 4:3, or 3:4.
  • References — add up to 6 of your own photos (PNG, JPEG, or WebP, up to 3 MB each) via the + button or by dragging files onto the bar. They guide the AI image rather than being placed directly in the post.

The finished post appears as a platform-accurate mockup with your business name, image, caption, and hashtags.

Tip

The AI writes captions from your About info and won't invent facts it doesn't have. The more complete your business profile, the more on-brand your drafts will sound.

Editing a post#

  1. On a phone, tap the post card to reveal its action toolbar, then tap the pencil (Edit). On desktop, hover the card and click the pencil.
  2. In the "Edit post" panel, adjust what you need — changes save automatically ("Saving…" then "Saved").

You can switch the platform, rewrite the caption (with per-platform character guidance: 2,200 for Instagram, 280 for X, 3,000 for LinkedIn), and edit the space-separated hashtags. In the Image section, describe a new image, choose from nine aspect ratios, set a slide count from 1 to 10 to build a carousel, attach reference photos via Upload or by dragging files onto the section, and click Generate. Each slide is a fresh image at 10 credits — the Generate button always shows the total for the slide count you've picked, and if some slides fail, their credits are refunded automatically.

Warning

Generate replaces all of the post's existing slides, and clicking Remove on a post card deletes it immediately with no undo.

Wait for an in-progress post or image generation to finish before deleting its post or board. Failed and undelivered images are refunded automatically.

Remixing an image#

Like a post's image and want variations? On a phone, tap the post card and then tap the wand icon (Remix in chat) in its toolbar. On desktop, hover the card and click the wand. The image is added to the prompt bar as a reference. Write a new prompt and click Create to draft the next post in the same visual style.

Using your drafts#

Mr Create doesn't yet connect to social accounts, so there's no direct publishing, scheduling, or export button. To use a draft, copy the caption and hashtags from the edit panel, and save the image by right-clicking it in the preview.

For standalone images and brand assets, see the Image Studio. Working with others? See Team & collaboration.